Website Content Strategy for Hotels to Prepare for Corona Rebound

330257860

Nichole Thiel has worked in a wide range of positions in the corporate retail, sales, and education fields. Searching for new opportunities, Nichole Thiel has refocused her career into the hospitality industry with an emphasis on strategic planning and leadership.

The hospitality industry has been among the hardest hit by the COVID-19 pandemic, but the downturn won’t last forever. It’s important for hotels to prepare for the eventual rebound of travel activity. One of the areas that hotels should prioritize is updating their website content.

A hotel’s website is the primary source of information for many people about a company, so it should be updated often about any changes in reservations, working hours, or cancellation policies.

The website should reassure guests and underscore all the safety precautions that the hotel is taking to support their safety. Also, the website should highlight special offers that are tailored to meet demand right now, and promote future offers to anticipate the inevitable rise in demand. And website content personalization can be used whenever possible to cater to international customers. There’s a good chance that international travel will significantly increase when restrictions and attitudes about air travel change.

Sponsored Post Learn from the experts: Create a successful blog with our brand new courseThe WordPress.com Blog

WordPress.com is excited to announce our newest offering: a course just for beginning bloggers where you’ll learn everything you need to know about blogging from the most trusted experts in the industry. We have helped millions of blogs get up and running, we know what works, and we want you to to know everything we know. This course provides all the fundamental skills and inspiration you need to get your blog started, an interactive community forum, and content updated annually.

Best Western Initiates Cleaning Program in Response to COVID-19

A member of Alpha Chi Omega, Nichole Thiel is a former career and technical education teacher at Lake City High School in Coeur d’Alene, Idaho. Nichole Thiel has experience scheduling and managing educational programs and currently works in the hospitality industry.

In response to the novel coronavirus (COVID-19) pandemic, Best Western Hotels & Resorts is launching its We Care Clean Program (a substantial modification of its former I Care Clean Program). The new We Care Clean Program consists of enhanced cleaning protocols and increased breakfast standards. The program addresses operations in all departments, including food and beverage service, front desk services, and housekeeping as well as public amenities cleaning (swimming pools, fitness centers, and meeting rooms), and hotel employee and staff safety.

Irrelevant items, such as bed scarves, paper notepads, pens, and decorative pillows will be removed from guestrooms. During multi-night stays, full cleaning room services will not be performed unless specifically requested by guests. After check-out, each room will receive a thorough sanitation and cleaning. This includes disinfection of door handles, faucets, light switches, clocks, thermostats, and hangers with chemicals aimed at destroying the new coronavirus.

Distinguished Young Women – Generations of Opening New Opportunities

Illustration of education concept

Nichole Thiel has built up a range of project management and strategic planning skills throughout her career. One early experience that changed her life in this respect was her participation in the Distinguished Young Women (DYW) program, then called Junior Miss. Nichole Thiel benefited from this scholarship and leadership development series when she was in high school and recently gave back by serving as a judge in the mock interview portion of a local competition.

DYW hosts programs in all 50 states and the District of Columbia, offering more than $1 billion in scholarships annually. Entry is free for high school juniors and seniors. As part of the competition, DYW evaluates participants largely on their success in the interview portion and in their academic accomplishment, with each of these categories weighted at 25 percent of the overall evaluation. Performance in the talent portion counts for 20 percent of the total, and self-expression and physical fitness at 15 percent each. Every winner at the state level goes on to a nationwide finals event, held in Mobile, Alabama.

DYW participants also receive extensive support through a Life Skills program that consists of workshops designed to refine skills in self-confidence, presentation, and public speaking.

Since the program’s beginning in 1958, DYW national winners have gone on to study at Harvard, Columbia, and other major universities, and to pursue a wide range of careers in fields that include economics, medicine, communications, and theater.

Textile Archeologists Study Fabrics to Learn About History

While working as a high school career and technical education teacher, Nichole Thiel received a Fulbright Hays Scholarship. Under this program, Nichole Thiel traveled to India with several of her colleagues to understand the country’s culture, traditions, and history through its fabrics.

As the importance of textiles as a marker of civilizations becomes more recognized, more archaeologists are studying the uses and manufacturing processes of ancient fabrics. Textile archeologists attempt to recreate the conditions that ancient fabrics, usually found on excavation sites or graves, were first spun. Existing knowledge of the types of industries that once occurred in an area provides a starting point for theorizing the type of textiles that originated from that location.

For example, cities on extensive trade routes most likely made in-demand industrial-strength cloths for sailors and long-distance travelers. Likewise, textile archeologists examine the remnants of weaving tools to estimate the thickness of the threads used by fabric makers. This information can also give insight into the types of textiles and cloths produced in the area.

Create your website at WordPress.com
Get started