Website Content Strategy for Hotels to Prepare for Corona Rebound

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Nichole Thiel has worked in a wide range of positions in the corporate retail, sales, and education fields. Searching for new opportunities, Nichole Thiel has refocused her career into the hospitality industry with an emphasis on strategic planning and leadership.

The hospitality industry has been among the hardest hit by the COVID-19 pandemic, but the downturn won’t last forever. It’s important for hotels to prepare for the eventual rebound of travel activity. One of the areas that hotels should prioritize is updating their website content.

A hotel’s website is the primary source of information for many people about a company, so it should be updated often about any changes in reservations, working hours, or cancellation policies.

The website should reassure guests and underscore all the safety precautions that the hotel is taking to support their safety. Also, the website should highlight special offers that are tailored to meet demand right now, and promote future offers to anticipate the inevitable rise in demand. And website content personalization can be used whenever possible to cater to international customers. There’s a good chance that international travel will significantly increase when restrictions and attitudes about air travel change.

Best Western Initiates Cleaning Program in Response to COVID-19

A member of Alpha Chi Omega, Nichole Thiel is a former career and technical education teacher at Lake City High School in Coeur d’Alene, Idaho. Nichole Thiel has experience scheduling and managing educational programs and currently works in the hospitality industry.

In response to the novel coronavirus (COVID-19) pandemic, Best Western Hotels & Resorts is launching its We Care Clean Program (a substantial modification of its former I Care Clean Program). The new We Care Clean Program consists of enhanced cleaning protocols and increased breakfast standards. The program addresses operations in all departments, including food and beverage service, front desk services, and housekeeping as well as public amenities cleaning (swimming pools, fitness centers, and meeting rooms), and hotel employee and staff safety.

Irrelevant items, such as bed scarves, paper notepads, pens, and decorative pillows will be removed from guestrooms. During multi-night stays, full cleaning room services will not be performed unless specifically requested by guests. After check-out, each room will receive a thorough sanitation and cleaning. This includes disinfection of door handles, faucets, light switches, clocks, thermostats, and hangers with chemicals aimed at destroying the new coronavirus.