Best Western’s We Care Clean Program

With experience in sales and restaurant management, Nichole Thiel has since moved on to pursue a career in hospitality. Nichole Thiel is eager to expand her career beyond the regional level with national brands in the hospitality space, such as Best Western.

As part of its efforts to keep operating on a safe and secure level for customers, Best Western is implementing a new set of safety standards as part of its SafeStay promise. Best Western’s We Care Clean program is based on guidelines established by the CDC, OSHA, the EPA, and Health Canada. It’s meant to be a comprehensive approach to sanitation and cleaning through a streamlined process that creates minimal contact between guests and employees.

The We Care Clean program includes cleaning and sanitation protocols for the front desk and lobby as well as greatly enhanced cleaning protocols for rooms and housekeeping that includes reorganizing rooms to eliminate unnecessary items. Furthermore, public amenities will be carefully monitored and breakfast offerings have been enhanced to comply with local food safety regulations and hotels may opt for pre-plated breakfast options as well.

The Challenges of Parrot Ownership and Care

Nichole Thiel is a former educator who has transitioned to the hospitality sector. An exotic bird and parrot enthusiast, Nichole Thiel is also involved with parrot rescue.

Parrots often require rescue intervention when their owners determine that they are no longer able to care for them. Attracted by attributes such as the parrot’s colorful plumage and superior intelligence, many people are not prepared for the daily reality of parrot ownership.

First and foremost, parrots can bite. In fact, biting is the leading behavioral problem that bird owners encounter. Secondly, parrots can be noisy. While all birds vocalize from time to time, birds that are bored or distressed can scream incessantly. Boredom can also cause a parrot to engage in destructive behavior such as tearing apart the contents of its cage.

All of these problems, among others, can interfere with quality pet ownership and adoption efforts. Through effective behavioral modification, however, animal rescuers can rehabilitate parrots and find them permanent homes.

Website Content Strategy for Hotels to Prepare for Corona Rebound


Nichole Thiel has worked in a wide range of positions in the corporate retail, sales, and education fields. Searching for new opportunities, Nichole Thiel has refocused her career into the hospitality industry with an emphasis on strategic planning and leadership.

The hospitality industry has been among the hardest hit by the COVID-19 pandemic, but the downturn won’t last forever. It’s important for hotels to prepare for the eventual rebound of travel activity. One of the areas that hotels should prioritize is updating their website content.

A hotel’s website is the primary source of information for many people about a company, so it should be updated often about any changes in reservations, working hours, or cancellation policies.

The website should reassure guests and underscore all the safety precautions that the hotel is taking to support their safety. Also, the website should highlight special offers that are tailored to meet demand right now, and promote future offers to anticipate the inevitable rise in demand. And website content personalization can be used whenever possible to cater to international customers. There’s a good chance that international travel will significantly increase when restrictions and attitudes about air travel change.

Best Western Initiates Cleaning Program in Response to COVID-19

A member of Alpha Chi Omega, Nichole Thiel is a former career and technical education teacher at Lake City High School in Coeur d’Alene, Idaho. Nichole Thiel has experience scheduling and managing educational programs and currently works in the hospitality industry.

In response to the novel coronavirus (COVID-19) pandemic, Best Western Hotels & Resorts is launching its We Care Clean Program (a substantial modification of its former I Care Clean Program). The new We Care Clean Program consists of enhanced cleaning protocols and increased breakfast standards. The program addresses operations in all departments, including food and beverage service, front desk services, and housekeeping as well as public amenities cleaning (swimming pools, fitness centers, and meeting rooms), and hotel employee and staff safety.

Irrelevant items, such as bed scarves, paper notepads, pens, and decorative pillows will be removed from guestrooms. During multi-night stays, full cleaning room services will not be performed unless specifically requested by guests. After check-out, each room will receive a thorough sanitation and cleaning. This includes disinfection of door handles, faucets, light switches, clocks, thermostats, and hangers with chemicals aimed at destroying the new coronavirus.